LUUV Natural Cosmetics - Clean, Honest, and Playful Beauty

LUUV is all about clean and honest beauty with a fun and playful touch

LUUV’s products are all about effectiveness, clean ingredients, and innovation. They don’t just deliver results—they go beyond. Each product has its own unique character, offering playful textures, carefully chosen natural scents, and timeless design. LUUV uses many plants native to the northern climate, such as sea buckthorn, birch, plum, barley, and honey. These ingredients shape LUUVs product lines: energizing vitamin-boosters with sea buckthorn oil, balancing products with birch extract, and softening treatments with honey. 

Founded in 2017 as a family business, LUUV was born from founder Marju Sepp’s deep passion for beauty. With experience as a beautician and running a beauty store, she saw firsthand what people needed. The idea of creating her own product line came naturally—shaped by everyday interactions, customer feedback, and the demand for specific products.

LUUV natural cosmetic product range

LUUVS product range includes face, body, and hair care, as well as self-tanners—one of its signature hits. LUUVs creation team is especially proud of its innovative face care line, featuring cutting-edge ingredients like exosomes and C+D vitamins, which help revitalize and protect the skin.

LUUV natural beauty Certifications & Recognition

Most LUUV products are certified by Ecocert/Cosmos, one of the world’s most rigorous certifications for natural and organic cosmetics. This guarantees that products are safe, eco-friendly, and made with high-quality raw materials. LUUVs production process preserves the natural benefits of ingredients, and packaging is fully recyclable, ensuring a minimal ecological footprint. LUUV’s products have been recognized and awarded in prestigious competitions like the Green Beauty Awards and Beauty Shortlist.